Challenge:

As the oldest continuously owned family-run business in the United States, the company faced a need to penetrate a highly competitive market dominated by established players.

Approach:

Designed a unique product line tailored to differentiate the brand in a crowded category.

Introduced a novel in-store merchandising system to enhance visibility and consumer engagement.

Revamped digital marketing strategies, driving worldwide distribution through innovative campaigns and retail programs.

Impact:

Achieved significant growth, scaling the business from $30M to $50M over five years.

Boosted overall category sales performance, solidifying the company’s position as a competitive leader in the market.