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Business is music!

Updated: Jun 8, 2021

I’ve been a musician for most of my life. Yes, that’s me and my cousin Michael Bizenov in the picture. It wasn’t until recently I realized just how much of my business success has been driven by my musical roots. I recently shared my philosophy with a friend. He was so excited by this framework I thought others might benefit too. I’d love to know what you think:

Music and business are art forms. They are both organized, cultural, collaborative activities. In the case of music the medium is sound. In the case of business the medium is financial results and shareholder value. Both organized in time.

General definitions of music include common elements such as pitch (melody and harmony), rhythm (tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (the "color" of a musical sound). Each of these elements are driving forces in just about any business.

If done correctly, each of these elements come together to deliver moving, memorable and fruitful experiences.

Getting there requires the counterpoint of people, purpose, passion, practice, practicality, patience and partnership. It’s also requires the ability to listen and learn...many times on the fly.

What kind of music is your business making?


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