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The Entrepreneur Journey: Slaying Fear and Finding Focus with Jeff Fortin of Sweetheart Deals

“Every job I've had I've really enjoyed and the reason I enjoy it because it involves people.”

One of the coolest things about the entrepreneur journey is that the stories are all as unique as the individuals telling them. Jeff Fortin’s journey is no exception. On this episode of Success at Scale Jeff shares his experience and wisdom with us from his time in a corporate career, playing in bands, working for THE Tony Robbins, and now founding and running Sweetheart Deals, an online retailer of musical equipment, consumer audio, and car audio which NAMM (National Association of Music Merchants) recently named one of the top 100 dealers worldwide.

***Special offer for podcast listeners! Use code LOVE101 at on checkout to get 10% off your first purchase at

Episode Highlights:

  • About his company Sweetheart Deals, how it was started, and what they do;

  • Jeff’s background in sales and working for Tony Robbins and Gibson guitars;

  • How fear limits entrepreneurs and what to do about it;

  • Practical advice for someone experiencing challenges as a business owner.


Read more about Success at Scale with Triple G Ventures here:

This podcast covers business stories from experienced entrepreneurs, business leaders, and startup founders on how to translate business ideas into business results.

In each episode, Gregg shows how companies grow from seed to scale, testing his theories with successful business leaders.

Success at Scale is hosted by Gregg Stein, Founding Partner of Triple G Ventures. Through Triple G Ventures, Gregg serves as CEO, Board Member, and Investor at SKOOG INC, and also leads Strategic Growth at Artiphon, ASI Audio, Hummingbirds.Ai, Promoly and many more.


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