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How To Lead Organizational Change with Sales & Marketing Outcomes with Sarah Yule, KEF UK

Updated: Oct 29, 2021

This week’s guest on Success at Scale is KEF UK Commercial Director, Sarah Yule. Sarah’s background and specialties include leading companies such as Audio-Technica, ROLI, inMusic Inc., and more. Sarah’s passion for her work really shines through. Not only does her experience speak for itself, her positive attitude and confidence are contagious.

Listen as she shares her personal inspirations, how she views relationships and a sales and marketing approach that fits into the new paradigm of consumer habits that we are experiencing now.

Episode Highlights:

  • Sarah’s experience from music to business and why she has a passion for both

  • Advice for someone just coming into the industry

  • The importance of cultivating and nurturing relationships

  • The role of technology in products and business

  • How she prioritizes on a day to day basis to maintain balance

  • Who has influenced her the most

  • Common industry myths debunked

Sarah’s background and specialties include leading companies such as Audio-Technica, ROLI, inMusic Inc., and more. Currently, commercial Director for KEF UK, covering Sales and Marketing for all product ranges across Retail and CI. Driving sales, business development and business planning in line with KEF global brand priorities. Starting out as an audio engineer in her teens, Yule obtained a degree in Sound Technology from Paul McCartney’s LIPA before moving into the commercial side of the industry. She has spent the last 15 years in both international and senior sales roles at the likes of TL Audio and InMusic, and at ROLI was involved in bringing the brand’s products to the world, driving an impressive growth trajectory through CE and MI retailers such as Apple, Guitar Centre, and John Lewis.


Read more about Success at Scale with Triple G Ventures here:

The Podcast covers business stories from experienced entrepreneurs, business leaders, and startup founders on how to translate business ideas into business results. In each episode, Gregg shows how companies grow from seed to scale, testing his theories with successful business leaders.

As a listener, you can walk through unique business growth journeys, including brand building, business development, revenue growth, investor relations and capital fundraising, culture and team building, and more. Success at scale with Triple G Podcast is all about best practices and ideas to help you accelerate your business growth.

Success at Scale is hosted by Gregg Stein, Founding Partner of Triple G Ventures. Through Triple G Ventures, Gregg serves as CEO, Board Member, and Investor at SKOOG INC, and also leads Strategic Growth at Artiphon, ASI Audio, Hummingbirds.Ai, Promoly and many more.



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